

Once in a while we catch a promo that is eye catching and attention grabbing. After all Promos are made to attract buyer’s attention, isn’t it?
This latest promo of ITTI shoes in one of them!
“A first and only in the Shoe industry offered only in ITTI” says the poster.
Then on their display window were selected shoes with triangular yellow card bearing the bold number “3” and the word “warranty”(three months warranty)
Out of curiosity I enter the store and got hold of the shoe with the markings of warranty sticker. As soon as the salesclerk approaches me I asked what does the sticker mean (holding the Warranty Card). Will you replace the damaged shoes? I inquired.
It depends on the nature of damaged but we will surely have it repaired, was the attendant’s reply.
Reading the marking in the shoe it is made from China.
Our country now is being flooded with products made in China. No offense meant but consumers now are wiser. They now prefer to buy shoes made from Marikina even though it is a bit pricey. The reason is comfort and durability.
If I am not mistaken, there’s this company who makes safety shoes and were the first that can claim that they are giving away one-year warranty from date of purchased. Just present your invoice together with the damaged shoes and they will replace it at once. I just forgot the brand name. That is one problem of ageing people like me, hehehe.
Going back to this sales gimmick of ITTI, and knowing how “intelligent” our country men are in terms of “gulang”(street-smart) and “abilidad”(talents), it won’t be long they would remove that promo. Wish I were wrong.
I still remember an incident (almost 8 years ago) when, after our seminar in Nikko Hotel in Makati, five of us participants decided to explore the vicinity and we find one Restaurant that had just finish hanging out their streamer that read “For a Group of Five-1 pitcher of beer free for every order”
True enough, after our initial order of one pitcher the waiter gave us two pitchers. But when we order another pitcher after finishing the first two, the waiter sheepishly told us that the promo is only for the first order. Having friends that are full of ideas could you guest what we do?
We pay our bill then we went out of the restaurant. After a few minutes we came back and order our new pitcher of beer expecting another one free. Now the waiter is scratching his head because he recognized us as the same fellow questioning their promo.
Before we knew it, the streamer was put down and the corrections had been done.
Oh! We got our free beer once more and the Manager of the bar became our friend.
Next time, just be careful with your promos!
My friends maybe are just around the corner and would surprise you!